My grandmother is here today, and next week we’ll be celebrating her 95th birthday. We talk more on the phone now that I’ve moved out to California. But one thing that’s stuck with me is she always ends our phone calls with one word: “Excelsior,” which means “ever upward.”
After 15 or 20 years I discovered that design is just language and the real issue is what you use that language to do. Now I’m at a point where I’m tired of talking about what kind of accents to use. I want to talk about the words that are being said.
What is said determines who listens and who understands. Graphic design is a language, but graphic designers are so busy worrying about the nuances - accents, punctuation and so on - that they spend little time thinking about what the words add up to. I’m interested in using our communication skills to change the way things are.