Kept - Things don't have to be rubbish

unconsumption:

“Hello. We are Kept. We’re not selling anything. Just the opposite. We want you to keep the stuff you’ve already got. To use it. To wear it. To celebrate it! We all love shiny new things, but it turns out they don’t make us as happy as we thought. This is our moment to start making things better: start by keeping something instead of replacing it, and most importantly tell people why you kept it!”