— The Kickstarter blog on why people are backing Put This On (via putthison)
"It’s a different kind of consumerism. It rewards sincerity, originality, and creativity instead of profit projections and merchandising opportunities (though I would happily back any project that involved a lunchbox). It grants everyone involved the ability to determine the equation — including the unique power to define what’s a commodity and what’s not. And it’s a better feeling, too. I’ll back another 500 music projects on Kickstarter before I’ll buy another CD."
